When asked about how the brand approaches messaging, Yarbrough said: “We look at it more from a creative lens, trying to capture authenticity in imagery, leading with aspiration in our styling, connecting with multigenerational stories about the brand, asking consumers to tell us your memories of J Crew.” For instance, J.Crew’s spring campaign included Diane Keaton, Quinta Brunson, Aubrey Plaza and Michelle Yeoh, which allowed customers to resonate with each woman individually. Price said J.Crew’s multigenerational reputation is one aspect of the brand that sets it apart. Lauren Price, vice president of ecommerce & digital strategy, joined Yarbrough to discuss J.Crew’s legacy and future plans in the Variety Studio, presented by Canva, at Advertising Week. ![]() With J.Crew turning 40 this year, chief marketing officer Derek Yarbrough says this milestone is “not just about swimming in nostalgia, but it’s actually also about pushing the brand forward.”
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